(Question 05) How are camera shots and mise-en-scène used to create an effect on the audience in the water aid advert (figure 2) [6 marks]

 In the Water aid advert the zoomed in camera shot highlights the sadness on the child's face almost as if trying to convince us that we should donate furthermore mise-en-scène is used for the setting and clothing of the child as the setting consist of a dry environment and his clothes seem to be unwashed and uncared for thus further convincing the viewer that they should donate money for their cause. Therefore the WaterAid ad tries to make the viewer feel sorry for the people living in such condition by seemingly creating the image of a really hot environment with unbearable conditions thus making them feel