Demographics and Psychographics

 1) What information do media companies use to create a demographic profile of their audience?

1.Age 

2.Gender 

3.education 

4.social class 

5.race 

6.job 

7.home

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

Because despite demographics showing a lot about what the audience is like not all people share the same demographics but many people share the same values belief's and personalities

3) What are the seven different Pychographic groups? 

1.The Aspirer 

2.The Reformer 

3.The explorer 

4.The succeeder 

5.The resigned 

6.The struggler 

7.The mainstream

4) Write a brief summary of what each Psychographic group is seeking or motivated by.

1) The Aspirer materialistic people driven by others opinions

2)The Reformer an independent individual who relies upon themselves but is open to advice

3)The explorer is driven by the longing of wanting to experience everything

4)The succeeder a person driven by their own goals and ambitions and tend to be very organised

5)The resigned people who tend to be of older mindset and who remain the same no matter what

6)The struggler a person who lives for the day 

7)The mainstream are people who are driven by wanting to do something for those they love dearly rather than themselves

5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 

In my opinion i personally belong in the reformer category as personally i mostly try atleast to rely upon myself but i am open to advice when i need it