I, Daniel Blake

 1) What is independent cinema and how is it different to Hollywood blockbusters?

It used up a very small budget and was filmed by companies such as BBC 

2) What is I, Daniel Blake about?

A British drama film The main character, Daniel Blake needs helps for the first time from the government following a health problem He crosses paths with a single mother Katie and her two young children, Daisy and Dylan. Katie’s only chance to escape a one roomed homeless hostel in London is to accept a flat some 300 miles away.

Daniel  stands up and fights for his dignity, leading a one-man crusade for compassion that will transform the lives of a struggling single mother (Katie) and her two children.   It is a drama that has a strong political message about Britain in an age of government austerity.

3) Who directed I, Daniel Blake and why is this important?

The director is Ken Loach and he specialises in movies that deal with real life problems and scenarios 

4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.

1.Organise free (or pay what you can) 2. Film was premiered in New castle where its set 3. I, Daniel Blake was projected onto the houses of parliment

5) What unusual or creative marketing methods were used to get audiences talking about the film?

I, Daniel Blake was projected onto the houses of parliment

6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?

The budget for the film was 3.5 million pounds and it made approximately 15.8 million dollars world wide

7) What were some of the companies involved in funding or producing I, Daniel Blake?

 The BFI and BBC

8) What is the name of the film regulator in the UK and what was the age rating for I, Daniel Blake?

BBFC and the film is rated 15 

9) What aspects of the film contributed to the film's age rating?

drug misuse & very strong language 

10) Finally, considering everything you have learned about I, Daniel Blake, do you think the film was a success? Explain your answer in a well developed paragraph. Try and compare it to Black Widow if you can.

In my opinion i believe that for an independent film it was pretty successful but compared to black widow it doesn't come close as black widow spend over 200 million dollars and made over 379 million dollars at the box office world wide


Grade 8/9 Extension Tasks

Read this Media Magazine article on the disruptive marketing campaign used to publicise I, Daniel Blake. Media Magazine is an excellent publication aimed at A Level Media students and it's a great resource for GCSE students aiming for the top grades.

Read this Hollywood Reporter interview with executive Alex Hamilton on film marketing - including the I, Daniel Blake grassroots marketing campaign. Why was it successful?

Due to the well planned marketing schemes and the well thought of ideas to advertise the film it was a big hit

I, Daniel Blake is an A Level Media text for another exam board. Watch Media teacher Mrs Fisher's YouTube lesson on I, Daniel Blake and make notes on the key points she makes.