Intro to Music videos (BLACKPINK)

 Introduction to Music Video and BLACKPINK HYLT: Blog tasks

Introduction Q's:

1) What are the key conventions of music video?

To express the lyrics of the song/music in visual format

2) What is intertextuality?

When a media text makes references to another media text

3) When did music videos first become a major part of the music industry?

In the early 2000's primarily with the launch of Youtube in 2005

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

MTV launched as a music video platform 

5) How are music videos distributed and watched in the digital age?

through Youtube/social media

BLACKPINK: How You Like That Q's:

Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

The Blinks tend to be young teenage girls

2) What audience pleasures are offered by the music video for How You Like That?

The audience receives messages of empowerment through the song

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

Moments where the whole group is in frame as they get to experience the whole group

4) How was the How You Like That music video marketed and promoted to the audience?

small teasers on social media

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

BlackPink aired in 2016 and has exploded in popularity ever since thus this simultaneously helped K-pop culture go mainstream and spread across the globe

Industry

1) How were BLACKPINK formed and what records have they broken?

YG entertainment formed the group in 2016 and they broke the records for most views in 24 hours most viewed music video

2) What other successful artists have YG Entertainment created? You may need to Google this.

BIGBANG in 2006 - 2024

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

Music videos are now mostly published on social media via youtube and since then have remained typically on social media furthermore advertising and teasers are also done on social media for new music releases

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

As they have fans across the globe and have gone mainstream performing concerts in places such as London

5) How are UK-based music videos regulated and what types of content require warnings? 

With music videos now largely consumed on YouTube, regulating the content of music videos is very difficult. Some UK-based record companies get their music videos rated by the British Board of Film Classification (BBFC).

Extension Tasks (Choose 1/2)

Read this Guardian feature asking whether YouTube is good or bad for the music industry. What is your opinion on this crucial question?

In my opinion i believe that youtube does a good job at helping new upcoming artists get a platform on social media as there exists sections of youtube to listen to music and have services like youtube music app 

Read this Guardian feature on how videogames are now more important than music videos for breaking new artists. Do you agree videogames are now more influential than music videos?

In my opinion i believe videogames are more influential as people dont tend to watch music videos but instead have it open in the background whilst doing smth thus this helps infer that videogames tend to have a bigger following as they immerse the audience with not only a way to pass the time but with soundtracks and their own music to listen to

Read this fantastic Guardian feature on K-Pop in 2025 and its struggles with globalisation and falling between a Korean and a western audience. How do BLACKPINK and our CSP fit into this picture of a struggling industry?

Due to industries performing globalised music it doesn't appeal to South Korean audiences and since its failing in the west this ultimately results in its extreme drop

Read this Guardian review of BLACKPINK's album. What does the writer say about the band and songs?

That its growth was remarkable being one of the fastest growths in the music industry and the largest female group on spotify

Read this Variety feature on a controversy that offended some global fans of BLACKPINK. What was the problem and how did they respond?

One of their music videos portrayed a hindu god and this offended global fans eventually it was quietly cut out 

Read this Teen Vogue feature on the music video release of How You Like That. How else did the group promote the release of the song?

promotes all over social media teasing the release of the music video and song

Here's another Teen Vogue feature offering a brief history of K-Pop. How did the genre go global? 

The introduction of idols in the late 2000's from Korea and the mass Korea culture influx caused the growth and globalisation of K-pop

Finally, read this excellent Medium blog on the future of the music video in the digital age. Summarise the main points of the blog in 100 words.