Gender representations in advertising

 1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.

2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.

3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 

That women are meant to be housewives and that they are meant to serve men

4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.

that women should be trying to be more "beautiful" according to certain specific standards placed

5) How do your chosen adverts suggest representations of gender have changed over the last 60 years? 

During the 1950s - 60s adverts are shown to represent women in very sexist and traditional roles of a patriarchy whilst in the early 2000s whilst this shifts slightly the stereotypes become that women should follow certain beauty standards and that women are more beautiful then intelligent 

Extension tasks:

1) Find three adverts that subvert gender stereotypes, post the images/links to your blog and write a paragraph about how they subvert the way women or men are usually represented in the media.

In these adverts gender stereotypes of women are subverted by representing women doing things which aren't tied to gender stereotypical roles this is done via the use of showing and representing women as cyclist and athletes doing stuff which are normally gender stereotyped about men and typically tie into the role of men furthermore adverts such as these are what help lean away from stereotypes and towards more equal representations of both male and female roles in media  

2) Read this Guardian article on seven female stereotypes that were identified in Australian adverts. Do you recognise the stereotypes that the article discusses? 

The stereotypes shown are targeted at the idea of gender specific roles and show that to this day stereotypes plague the media industry examples of such ideas are shown in saying men are the dominant gender and that women are weaker

3) This Guardian article reports the first adverts banned for using negative gender stereotypes. Do you think the ASA was right to ban them? 

In my own opinion i believe that the ASA was partially right in banning those ads but should also consider taking further action for ads showing women in such situations